Privacy Policy for WishSparkle

1. Introduction

WishSparkle (“we,” “us,” or “our”) is committed to protecting the privacy of our users. This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you visit our website, https://wishsparkle.com/. By using the service, you agree to the collection and use of information in accordance with this policy.

2. Information We Collect

As a content-focused website providing birthday wishes and templates, our data collection is generally minimal.

A. Information You Voluntarily Provide

We collect information that you actively and voluntarily provide to us, which may include:

  • Contact Information: Your name and email address when you contact us via email at support@wishsparkle.com or through any contact form.

  • Correspondence: The content of your communications with us.

  • Subscription Data: Your email address, if and when we introduce an email newsletter or notification service.

  • Personalization Input: Data you temporarily input into our on-page tools (e.g., the recipient’s name for message personalization). Note: This personalization data is processed client-side and is not stored or logged by our servers.

 

B. Information Collected Automatically (Usage Data)

 

When you access the site, we automatically collect certain data sent by your browser:

  • Log Data: Your Internet Protocol (IP) address, browser type, operating system, pages viewed, the time spent on those pages, and referring website addresses.

  • Analytics Data: We use third-party tools like Google Analytics (GA4) to collect information about how you interact with our website and content. This helps us understand user behavior and improve the Helpful Content we provide.

3. Cookies and Tracking Technologies

We use Cookies and similar tracking technologies to track activity on our service and hold certain information.

  • Cookies: Small files stored on your device used to track and store information about your activity. We use them for functional purposes (e.g., remembering preferences) and analytical purposes (e.g., measuring traffic).

  • Consent: Given our European target audience, we comply with GDPR/ePrivacy Directive requirements regarding cookies. We require explicit consent for the use of non-essential analytical cookies via a cookie banner upon your first visit.

4. How We Use Your Information (Legal Basis)

We use the collected information for various purposes, primarily based on our Legitimate Interests or your Consent:

  • To Provide and Maintain the Service: Including ensuring the functionality of the “instant personalization” tool.

  • To Respond to You: To process and respond to your inquiries, comments, or requests sent to support@wishsparkle.com.

  • To Improve Content: To analyze usage trends (via GA4) and optimize our content and website structure to ensure high E-A-T (Expertise, Authority, Trust).

  • Marketing: If you opt-in to our newsletter, to send you related updates (based on Consent).

5. Sharing and Disclosure of Information

We do not sell or share your Personal Information for monetary consideration. We only disclose your information to the extent necessary to operate our service:

  • Service Providers: We may share data with trusted third-party vendors (e.g., web hosting, email service providers, analytics platforms) to perform services on our behalf. These parties are restricted from using your personal data for any purpose other than providing services to us.

  • Legal Requirements: We may disclose your data if required to do so by law or in response to valid requests by public authorities (e.g., a court or government agency).

6. International Data Transfers

Your information, including Personal Data, may be transferred to and maintained on computers located outside of your state, province, country, or other governmental jurisdiction, including the United States, where the data protection laws may differ. By using WishSparkle, you consent to this transfer.

7. Your Data Protection Rights (GDPR & CCPA/CPRA)

Depending on your location, particularly if you are a resident of the European Economic Area (EEA), the UK, or California (US), you have certain rights regarding your Personal Data:

Regulation Right Description
GDPR Right to Access & Rectification You have the right to request copies of your Personal Data and to have inaccurate data corrected.
GDPR Right to Erasure (‘Right to be Forgotten’) You have the right to request the deletion of your Personal Data under certain conditions.
GDPR/CCPA Right to Object to Processing You have the right to object to our processing of your Personal Data (e.g., for direct marketing).
CCPA/CPRA Right to Know California residents have the right to request specific pieces and categories of personal information we have collected.
CCPA/CPRA Right to Non-Discrimination We will not discriminate against you for exercising any of your privacy rights.

To exercise any of these rights, please submit your request to our Data Protection Contact below. We will respond to your request within the timeframe required by law (e.g., typically 30 days under GDPR, 45 days under CCPA).

8. Children’s Privacy

Our service is not directed to anyone under the age of 16. We do not knowingly collect personally identifiable information from anyone under 16. If you are a parent or guardian and you are aware that your child has provided us with Personal Data, please contact us.

9. Contact Us

If you have any questions about this Privacy Policy or wish to exercise your data rights, please contact our dedicated support team:

  • Email: support@wishsparkle.com

  • Website: https://wishsparkle.com/ (Please include a link to your Contact Us page here)